Social media has become an integral part of our daily lives. It's hard to imagine a day without scrolling through our #Instagram feed or sending a tweet. In fact, social media has become so pervasive that it has replaced #coffeebreaks and smoke breaks at work. Yes, you heard it right! People are now taking "social media breaks" to check their phones and engage with their followers.
It's a funny thing, isn't it? Earlier, people used to take breaks to go out and take a hit of fresh air. Now, they take a break to check their phones, hoping not to miss out on any important post or analytics. And, they call it FOMO, fear of missing out. It's not surprising that social media addiction has become a major concern for many people, you might not trust me with this? lets look at the issue through data and some facts :)
Social media has become an integral part of our daily lives, with 59.6% of the world's population now using it in some form. #Facebook or #Meta continues to be the most popular social media platform as compared to #Watsapp, #Telegram, #LinkedIn, #Twitter, attracting a vast number of users who are spending a significant amount of time on social media. As of January 2023, the number of global social media users has reached 4.76 billion, accounting for 59.4% of the world's population. This represents an increase of 137 million new users compared to last year, with an annualized growth rate of 3%, which is equivalent to more than 4 new users joining social media every second.
Furthermore, over 9 in 10 internet users now access #socialmedia each month, indicating the growing trend towards its use. However, it is worth noting that social media user figures may not represent unique individuals due to issues such as duplicate accounts, which could exceed figures published for internet users or even the total population.
Moreover, the number of social media users may even be higher as most social media companies limit their platforms to users aged 13 and above. The latest data suggests that the number of social media users now accounts for almost 78% of the eligible global population. The average social media user actively uses or visits 7.2 different social media platforms each month, and spends more than 2½ hours per day on social media. This suggests that people spend approximately 15% of their waking hours using social media, which is a significant amount of time.
In total, the world spends almost 12 billion hours using social platforms each day, equivalent to almost 1.4 million years of human existence. These statistics demonstrate the increasing role of social media in our lives and its widespread use across the globe. As social media usage continues to grow, it is vital to balance its benefits with the potential risks, such as addiction and privacy concerns, to ensure a healthy and safe online environment.
So, what's driving this addiction? Well, it's a mix of factors. Social media platforms are designed to be addictive. They use algorithms to keep us engaged and provide us with personalized content that we're likely to engage with. As a result, we spend more time on these platforms, liking, commenting, and sharing posts.
Another factor is the fear of missing out. We don't want to miss out on important posts, engagements with our followers, or trends that are happening on social media. This fear drives us to keep checking our phones, even during work hours.
But, the reality is that social media addiction is not only affecting our productivity at work, but it's also affecting our mental health. Spending too much time on social media can lead to anxiety, depression, and low self-esteem. It can also impact our relationships and social life, as we spend more time on our phones than engaging with the people around us.
So, what can we do about it? Well, it's all about balance. We need to make a conscious effort to limit our social media usage and find other ways to take a break during work hours. We can take a walk, have a cup of tea, or simply talk to our colleagues. By doing so, we'll not only be more productive at work, but we'll also be taking care of our mental health.
In conclusion, social media addiction is real, and it's becoming more evident in our daily lives. But, we don't have to let it control us. We can make a conscious effort to find a balance and limit our social media usage. So, let's take a break from our phones and enjoy the simple things in life.
Here are some sources that you can refer to for more information:
"The Global State of Digital in 2023" report by Kepios: https://wearesocial.com/digital-2023
"Global Digital Overview" by We Are Social and Hootsuite: https://datareportal.com/reports/digital-2022-global-overview-report
"Social Media Use in 2022" by GlobalWebIndex: https://www.globalwebindex.com/reports/social-media
"Social Media Addiction: Statistics & Trends [Infographic]" by Visme: https://visme.co/blog/social-media-addiction-stats-trends/